May 7, 2010, Boca Raton, Florida -- New Life Insurance Settlement Valuation Model Simplifies Market

Welcome Funds Inc. announces the successful launch of its internal life insurance valuation model called the Life Settlement Illustration™. "Over the past year, we have internally developed and implemented a valuable life settlement pricing tool that empowers life insurance agents and financial advisors with vital business intelligence," says John Welcom CEO. This proprietary model gives financial professionals an economic understanding of a policy’s present day value as well as the market color required to professionally advise their clients when considering a potential life settlement sale.

The pricing analysis generates a report that summarizes a policy’s marketability in the secondary market utilizing an efficient and reliable methodology. The benefits include:

• Realistic market valuations based on multiple hypothetical VBT assumptions;
• Eliminating non-qualified policies that only price out at unreasonable LE ranges;
• Analyzing the maximum LE range required to exceed CSV or a Target Price;
• Optimizing premiums and cost of insurance projections;
• Determining policy specific factors that impact market demand.

"This analysis has improved our efficiencies, saved us thousands of dollars per month in underwriting costs, and most importantly, may have saved policy owners a significant amount of time and money," adds Dan Ohman, VP & COO. Previously, producers and brokers would market a policy for two to four months only to find out that there was no investor demand for such policy. Unfortunately, in this situation, the life insurance consumer may have wasted up to four months in cost of insurance charges which significantly reduces his or her cash surrender value. For large policies, tens of thousands of dollars may be lost while a producer or broker blindly markets policies that do not have any actuarial or life settlement value. Welcome Funds now gives advisors and consumers the opportunity to limit this costly mistake.

Welcome Funds is offering an EXCLUSIVE INVITATION for life insurance agents to obtain a FREE pricing report. Visit the firm’s website for more details - http://www.welcomefunds.com/market_value_pricing.php.

ABOUT WELCOME FUNDS:

Established January 19, 2000, Welcome Funds Inc. is one of the nation’s leading life insurance settlement brokerages, maximizing fair market values for policy owners while ensuring consumer protection, market integrity and transparency. The principals of the firm have an extensive background in the secondary market for life insurance which spans the last two decades.

Welcome Funds continues to enhance its brokerage platform, which is among the most sophisticated in the marketplace, in response to the increase in regulatory oversight and complexity of the life settlement industry. Its long standing institutional relationships, best execution strategy, historical case data, proprietary pricing model and state-of-the-art case management technology provide a turn-key solution for financial professionals and ensures data privacy for their senior clientele.